The world of dating is almost unrecognisable compared to 10 years ago, when I first took a detour in my career as a business psychologist, opting to help people with their love lives instead of their work lives.
Ten years ago, I had just about heard of and there were but a handful of introduction agencies in the UK who catered for the more discerning clientele (some still using folders with printed profiles of eligible singletons to browse through).
Choosing the right service is a matching process in itself!
She set up Vida8, the events arm of Vida and her events have become so popular that our most recent event had over 100 guests and a near-perfect split of men vs women. From the multiple conversations I have had with dating app entrepreneurs, there is indication that the industry is heading in the direction of an ultimate service — a hybrid of offline, online and events.I for one can’t wait to see what the next few years will bring to this ever-evolving and growing industry. Rachel Mac Lynn is a chartered psychologist turned professional matchmaker, who founded award winning Vida Consultancy just five years ago.As the industry matures, more clarity will be given to consumers about what types of services are out there, which in turn will enable people to research and select the most suitable option(s) more appropriately, leading to improved experiences and ultimately success in finding a partner.Once someone has selected their service of choice, how can we, as an industry optimise their experience?Passionate about music, journalism and Newcastle United.
For every dating site or app that charges close to per month, such as Match, e Harmony, or JDate, there are plenty of other popular ones like Ok Cupid or Tinder that are free.The USA, on the other hand, were ahead of the game.Nowadays, I literally can’t keep up with the number of new offline matchmaking agencies springing up, not to mention the hundreds (perhaps thousands! I can only imagine how daunting it is for single men and women to choose their method of finding a partner (online vs offline) let alone researching the available options.The matchmaker becomes a concierge, a best friend, a confidante, a headhunter and a coach.But every introduction that is set up takes hours, if not days of painstaking research, vetting, profiling, setting up and finally gathering feedback on how the date went.On September 23rd 2016, Rachel Mac Lynn and industry peer, Genevieve Zawada (CEO of Elect Club) will be co-delivering the Matchmaking Institute’s Certification Training Programme for up to 30 aspiring matchmakers along with Matchmaking Institute Founder, Lisa Clampitt and CEO, Arlene Vasquez.