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“For instance, I use my Facebook profile primarily to build my professional visibility. Consumers may be put off Facebook extending its ecosystem into yet another part of people’s social lives, in the same way Amazon has done with e-commerce.

annual conference on Wednesday that the biggest social media site on the planet would launch a dating feature later this year.“Today, we are announcing a new set of features, coming soon, around dating,” he said.The now infamous infidelity dating site Ashley Madison, which was one of the most expensive, was also the lowest-scoring online dating service, with a score of 37.(A score of 100 indicates respondents were completely satisfied; 80 was very satisfied and 60 was fairly well-satisfied.) Still, many users found the sites frustrating.This could be bad news for people who don’t want to match with people in their immediate networks, noted Chelsea Reynolds, an assistant professor at California State University, Fullerton who studies online dating.

Don’t miss: Dating sites crack down on liars “Matching Facebook users based on likes, events attended, and groups involved with may link people who would theoretically get along in online contexts, but who may not be interested in an offline romantic connection,” she said. No way.” Facebook is currently under fire for how it uses user data, following a scandal involving Cambridge Analytica, a firm that used data to influence the 2016 presidential elections, and improperly accessed the data of at least 87 million Facebook users.Shares of Match Group which owns Tinder and Ok Cupid, were down 9.6% Tuesday following Facebook’s announcement.Several major online dating platforms—including Tinder, Hinge, and Bumble—use Facebook’s platform to connect profiles to dating profiles, using photos and first names in the app.Months after their first date, the couple discovered they had been classmates in preschool, and one year into their relationship Justin arranged to have the young students from their former school hold up signs that asked, "Will you marry me? How to boost the odds with a better profile: Use recent pictures (taken within the past year) and at least one good close-up headshot.Show that you're humble through a joke, a self-effacing story or a humorous anecdote. To make a strong first impression, use anecdotes instead of a string of adjectives describing yourself.“Given that they’re mining huge amounts of data about consumer behavior and individual identity, it makes business sense to harness the algorithms for matchmaking—especially given that Tinder and other dating platforms already use Facebook as their screening tool.