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But as the popular sites become even more well-established, it's becoming more challenging for newer websites and apps to join in."It's a sign of a very mature market," said Bruce Croxon, a former panelist on CBC's Dragons' Den, but also one of the co-founders of Lavalife.

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"The only way to compete now is to own a ton of sites and start to get some economies of scale."That's what Scott Darling is up against with his dating app, Sniffr.Sniffr aims to help dog owners to meet other dog owners.Von Liebe auf den ersten Blick bis zu den niedlichsten NEU.DE Babys – hier finden Sie alle Erfolgsgeschichten.According to IBISWorld, the number of companies in the dating services industry in Canada is expected to continue to expand, by 3.5 per cent this year and three per cent the following year.

As the stigma around online dating has faded, it's also become a highly competitive — and crowded — industry.

It helped to pave the way for the rise in digital dating services after it."For a long time we had the market to ourselves.

The technology was big and it was expensive," said Croxon.

Croxon was on CBC's Dragons' Den from 2011 to 2014, and currently invests in digital startups through another company he co-founded, Round 13 Capital.

But those with a dating service pitch should probably look elsewhere."When I see start up dating apps come through our door I say interesting, but no thanks," Croxon said.

With about 2,000 dating services to choose from in North America and millions of users engaging in them, tales of searching digitally for a successful match — for life, or perhaps just for the night — are now so common they've become an intimate part of the way we live.