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If you want to have more success with online dating put less emphasis on people’s looks, spend more time reading peoples profiles and more time on your initial emails to these potential matches.

It should go without saying put some character into your own profile (a little humor goes a long way) and of course put up the best photo you can of yourself.

I found if you spend the time to set-up a comprehensive profile and (as with all dating sites) add quality pictures it is money well spent.

I was particularly impressed with the amount of people taking this online dating thing so seriously with lots of comprehensive local profiles to choose from with pic, interests etc.

Try and look passed the photo and try to read into what people say about themselves with an open mind 'don't be so critical'. Chatting or engaging with people in far away (often exotic) places is only asking for trouble.

If they are locals it is easy to establish their credentials this will minimize the risk of being scammed because believe me they are out there.

Match seemed to me to be a site for people seriously looking for a soul mate.

Most appear willing to put the time in setting-up quality profile and frequently check mail and available online.

This review was posted in our blog by Cindy Hay July 2012! Established in 1995 it is one of the longest running online dating sites and with an estimated 20,000,000 worldwide users (approximately 1.5 million in Australia) it is very likely the largest.

Match offers a free sign-up and seach with limited contact functions however if you are serious about finding that special someone on match; in practical terms you will have to pay a monthly fee (something in the order of depending on length of term).

As all free sites I came across a number of members simply looking for sex chat and some questionable profiles (scammers can create fake profiles).

Given the ease in which I created my profiles I would imagine it would not be difficult for a scammer to set-up theirs so one should keep their guard up as this is par for the course on free dating sites.

If you are looking for certain characteristics in a partner, match has some nice features including 'chemistry" an advanced matching service which is a great icebreaker ’we are a match’.